Graphic design must play a fundamental part of any web design. It not only is the creative spirit of your site but is critical to the overall branding strategy of a product, business or recording artist. Graphic Design encompasses everything from back ground images, banners and button controls to color scheme, text style, and graphics.
An ideal graphic design can give a huge boost to your website by increasing its visual appeal, professionalism, brand value and usability.
Finally, good graphic design increases the usability of your site. Web visitors often have little patience for complex or confusing sites and will move on fairly quickly. You can encourage viewers to stay on your site by using graphic design to keep navigation simple, making sure your graphics are content appropriate, and choosing eye-pleasing colors and text styles.